Founded in 2023, Rumah is a modern Indonesian pantry that reimagines traditional Indonesian delicacies for the contemporary palate. Founded by third-culture Indonesian-Hong Kong influencer Spoon Chan and F&B veteran Mel Ng, Rumah is more than just a food brand – it's a journey of healing, cultural pride, and culinary innovation. With a commitment to celebrating Indonesian culture and advocating for important causes, Rumah aims to bring people of all backgrounds together through the universal love language of food.

Off Mnu worked with the client on concept development, visual identity, packaging design, menu and recipe development and social media visuals.